Advertising

The Author’s OTHER Voice

November 18, 2011

We often hear about the importance of an author developing a “voice”, and we get, from time to time, suggestions on ways to develop that voice.  Personally, I don’t think that voice is teachable.  I think it is something that eventually forms on its own, something that comes with exhaustive practice  More importantly, today, it [...]

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Who Taught You How to Be Embarrassed?

April 26, 2011

In my opinion, one of the best ways to create real, living characters (it’s alive!  It’s alive!) is to understand the whys, hows and wherefores of your own life.  Of our own lives.
I modified the above statement from your to our for a reason.  Some of us… some of you, will not be able to [...]

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Blogosphere: How to Stand Out From the Crowd

August 14, 2010

Continued from Part Forty-One  
New to the Series?  Start with Part One  
Blogosphere: A series
Part Forty-Two: Is Your Blog Unique?  
 
 
 

   
How do you make your Blog stand out among the millions (really!) of Blogs out there  For the purpose of this post, I attempted to find out how many Blogs exist world-wide.  I found a great many answers, none [...]

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Blogosphere: Question 8

July 9, 2010

Continued from Part Ten  
New to the Series?  Start with Part One        
Blogosphere: A series
Part Eleven: Question 8. How will you advertise your Blog?  
  
If you search the Internet for ideas about getting more traffic for your Blog, most of what you will find will be disappointing lists of things to do on your Blog after you’ve acquired a readership.  [...]

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How Do You Get The Word Out Blogging: 101 Pt. 10

March 18, 2010

Continued from Part 9

See the whole series starting with the first post
Question 8.  How will you advertise your Blog?
If you search the Internet for ideas about getting more traffic for your Blog, most of what you will find will be disappointing lists of things to do on your Blog after you’ve acquired a readership.  But [...]

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Blogging is Free, Right? Blogging: 101 Pt. 5

March 17, 2010

Continued from Part 4
New to this series? Start with Part 1

See the whole series starting with the first post
Question 3. What is your Blogging budget?
This question has already drawn some concern.  What do you mean, a commenter asked?  Blogging costs money?
Of course the answer is both yes and no.
If  you do not intend to sell [...]

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10 Questions to Ask Before Starting a Blog Blogging: Pt. 2

March 17, 2010

Continued from Part 1

See the whole series starting with the first post
Over the next several posts we will discuss some possible answers and solutions to the questions asked below
For now, just ask yourself these 10 complex questions before starting your own Blog:

What will be the purpose of your Blog?
What are your expectations for the Blog?
What [...]

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Advertising and Writing: Hand in Hand?

March 8, 2010

What do Writing, Blogging and Advertising have in common?  Nearly everything.
Even if you write only for an income (how’s that working out for you?), or you write only for yourself (how’s THAT working out for you?), your goal must be getting to the largest audience possible.  The same holds true for blogging, right?  Why bother [...]

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Advertising and Writing: Our Responsibility

March 8, 2010

Advertising Copy, and your Short Story or Novel have something else in common.
Both can lead people astray.  A scan of the news over the last few years will make it clear that people like to copy what they see and hear.  It seems to be human nature.
One of the common trends in advertising these days [...]

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Advertising and Writing: If It's On TV-It's True

March 8, 2010

How does a company convince a potential customer that their product is good, useful, healthful, etc.?  It easy.  They say it on TV or write it in a magazine or a newspaper.  After all, TV and radio stations would not run false ads, now, would they?
Let’s see.  Heard on the radio just this morning, __________ [...]

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